Once the foundations of a brand are in place, those behind the brand know what to do next.

  1. Understand the need for a strong brand and identity
  2. Know the values and mission and have a defined position
  3. Design well-crafted brand identity and design system
  4. Build other assets to help the brands visibility
  1. Know your business inside and out. What are your core values? What are your unique selling points and how are you different?
  2. Define the target audience. Who are you trying to reach? What do they want and need from you?
  3. Create a unique brand identity, guidelines and design to reflect the brand. Also, consider how it will be seen in the market and where you should focus your marketing efforts.