Designing and defining the visual direction for brands and businesses aiming to make a dent in the world.

We are a Branding Design & Strategy agency based in London and we facilitate creation of the look, feel and personality which lie at the core of each of the brands we work with.



Every brand has its own unique story to tell

We help to bring clarity to each one through collaborative sessions with brand owners, enabling us to better understand them and their audience. What is the voice, goal and character? What sets them apart from the competition? Positioning the brand is everything.

Having a better understanding of the audience, allows solutions to be designed which meet their needs. Brand profiling is a critical step.

Creating brand characteristics help articulate and define the qualities of the brand and allows us to build a clearer understanding to translate visual language and design solutions which are effective. By understanding what makes the brand unique, decision making becomes more accurate and succinct.


Shaping the way that their brand looks and feels

We work with you to create strong, purposeful brand identities, systems and guidelines that reflect the true nature of what you are.

We create comprehensive brand guideline documents, bringing the identity to life and into the real world.

This sets boundaries and articulates best practices to use the system effectively so it can be rolled out across marketing initiatives and goals. As part of the guideline process, we look at everything from the logo usage, brand story, typography, colour, visualisation and image style suggestions, as well as the use of powerful processes to move your business forward.


Designing for your audience

Today, audiences have a multitude of ways to interact with your brand, whether that’s through a screen or digital device, or through the more traditional printed form.

The range of design projects we work across delivers the client’s vision in the right way, from the design of high impact reports to the build of online digital website platforms, all of which form an essential part of a business and its brand assets. We extrapolate the designs, creating experiences through signage and systems and branding spaces and environments.


Our experience is cross platform - print, photography, digital.


Insight into our process
1. Touch Base
We want to get to know you

Give us an insight about your next project. Touch base today:

2. Discover
Let's learn more

After an initial conversation we can meet to discover more details of your projects and requirements.

3. Create
Where the magic happens

At this stage we have all of the details we need and we can then get down to creating some great solutions.

4. Launch
Let the world know

Once the project is complete, lets launch it. Work can then start on the next project.



Whats the latest
LBC – Logo Identity Redesign and Repositioning

LBC is a London based exterior cleaning company. In addition to their exterior cleaning, they provide professional bin cleaning to a number of homes and commercial clients across London. They

Designing for London Bin Cleaning

Recent winners of the Harrow Business Den, London Bin Cleaning provide a range of cleaning and pressure washing solutions across London. The business has a focus on regular bin cleaning

Design for Stop Slavery Hotel Industry Network

Stop Slavery Hotel Industry Network is an initiative which is being spearheaded by Shiva Foundation; an organisation who’s aim is to end human trafficking and slavery. The aim of this

What are the values of a ‘Brand’?

As technologies emerge and evolve, brands are looking for new, innovative ways to connect and engage with their consumers. There are some fundamental practices which should be followed to ensure

Which brands are embracing digital in a big way?

Red Bull Used to be just a drinks brand, now it’s seen as more of an ‘extreme sports’ brand. Digital content has changed over the last few years and Red

Why have Brands?

Amit attended a talk by Shuvo Saha Director of, Google Digital Academy, London. Saha provided insights into the way ‘brands’ have embraced change with the introduction of digital. He touched


Ready to make it Count?

Please fill in the form and we will get back to you to discuss your business goals and how we can help.


Call: +44 (0)20 8123 4518