A resource for design inspiration, industry insights and creative ideas.
Keeping design, ‘On Brand’
Whether it’s designing, messaging, communication, or the identity, look and feel you want to create. There is a lot ...
Branding is at the heart of creating unique and memorable communications
Have you ever thought about how brands have the ability to make their mark and captivate a potential audience? ...
Expressing a brand
A ‘brand’ refers to a look and personality. It’s a feeling that we get when we think about it. ...
Branding is an ongoing journey
Once the foundations of a brand are in place, those behind the brand know what to do next. ...
Importance of Branding Communications. Right now
As the world of marketing and communications continues to grow and change (by the minute), the role of ‘brand’ ...
Connect with the audience through the ‘Brand Archetype’
Is it possible to give a 'brand' human traits? How can we apply behaviours, symbology and messaging to ...
Our shared word through design
Excellent design complements and reinforces a business and their brand. Branding has undergone massive changes over the last few ...
Like humans, no business or brand is the same
Brands are built by people. Brands are in the minds of customers, investors, employees, media and more. Infusing ...
Getting it right: Principles of Design
Our minds work extremely fast... Within a split second, we make decisions which can determine whether we want ...
International Branding: Designing for a Globally, Connected World
If branding is done in the right way, it can help you to connect to the world. The ...
Branding Consistency – Who Needs It?
Branding is a process. It is the culmination of hard work, ideas, trial, error and experimentation to see what ...
Can using design add value and improve business?
Design is everywhere, however, a lot of businesses don’t realise how important design can be to their bottom line. ...
Understanding the value that a ‘Brand’ can bring
Technologies emerge and evolve on a daily basis. Brands continue to look for new, innovative ways to connect ...
How brands embrace ‘digital’ into their business strategy
Understanding the impact and opportunity that 'digital' provides is key in today's online world. There are a number ...
Why have Brands?
‘Brands’ are embracing change Gone are the days where communication design was just about print. Brands are successfully embracing ...
What to consider when designing a logo
Creating the visual ‘cornerstone’ of your brand Every day, our eyes are presented with so much information. When starting ...
‘Branding’ – whats the fuss about?
How some Drinks brands are setting great examples of 'Branding'. A brand can be anything relating to the look ...