Brand Design Roadmap

Brand Design Roadmap2024-05-20T20:31:25+00:00

The Brand Design Roadmap is a comprehensive and exciting design process that helps businesses to developing a cohesive and impactful look, feel, and visual brand.

About our establishment

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About our establishment

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Phase 1.0 – Discover:
Establish the need for Brand Identity

Together, we will identify the importance of developing strong visual brand identity for your organisation. Through sessions and worksheets, together, we will explore purpose around the business or organisation and what it is looking to do.

Phase 2.0 – Define:
Creating the Look, Feel & Identity

We will finalise your ‘Positioning Statement’ from the ‘Establish’ workshop session in 1.0. With this foundation, we will then take you through a visual brand design process exploring brand identity, colour, typography and define the design style to create a functional brand identity.

Phase 3.0 – Deliver:
Bringing Brand Identity to Life

Upon finalising your brand identity, we will design crucial brand assets for your organisation, along with creating a comprehensive Brand Style Guide. During our ‘Deliver Brand Workshop,’ together, we will identify vital touchpoints and opportunities and categorising them into short, medium, and long-term objectives for your brand.

Benefits of Branding Design

Build credibility and trust – a well-designed visual brand creates credibility and trust among donors, stakeholders, and your audience

Facilitate communication and messaging – simplifying communication and being consistent can make it easier for the audience to understand and engage

Differentiation – stand out from the crowd. Become memorable in the minds of an audience

Sense of ‘community’ – a strong brand creates a sense of community and belonging amongst teams, stakeholders and audiences. This goes on to increase their engagement and support

What you get a Brand Design Roadmap

  • Deep-Dive Workshops: Embark on a creative journey through two immersive workshops that unearth the essence of your brand
  • Get Clear on Brand Positioning: We craft Positioning and Brand Statements tailored specifically for your brand
  • Versatile Brand Identity: We design your Brand Identity and deliver a range of versions and formats, poised for future growth and adaptation
  • Striking Visual Assets: Captivating stationery and social media design, backed by a cohesive overall design approach
  • 'Holistic' Brand Understanding: Engage in collaborative exercises that shed light on your current brand touchpoints and reveal exciting opportunities for the future
  • Comprehensive Brand Style Guide: Navigate the branding landscape confidently with a comprehensive ‘Brand Style Guide,’ to ensure consistent and effective brand usage


We have gone through the process. What’s next?2024-05-20T13:58:48+00:00

You will have a clear, well-thought-out Positioning and Brand Statement for your organisation. You will be clearer on your vision and purpose.

You will have a final brand identity along with future versions and formats, a Brand Style Guide, visual assets, and know what the design of your essential communication materials need to look like.

At the end of the process, we’ll discuss anything further you might need to grow your brand.

How is this all managed?2024-05-20T13:58:04+00:00

We employ project management tools to seamlessly guide you through the process. You’ll get acquainted with these tools early on, and we will also make use of email communication while arranging weekly check-ins to review progress.

Who should be involved in the process?2024-05-20T13:57:42+00:00

We recommend involving owners, key stakeholders and team members, including management and individuals from various departments like marketing, communications.

How long does it take?2024-05-20T13:57:06+00:00

Our goal is to work with you through the process within 90 days, ensuring a focused and efficient journey.

Why should you consider the Brand Design Roadmap?2024-05-20T13:56:39+00:00

Our process isn’t just about a logo; it’s about shaping your brand’s look, feel, and identity. The Brand Design Roadmap is your compass for crafting a compelling and cohesive brand design, aligning it with the values and goals that matter most to you. Consider this as an invaluable investment in your business or organisation.

Limited Availability

We only ever work on three BDR projects at any one time.

Click the button below to schedule a call today.

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