About our establishment
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About our establishment
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Phase 1.0 – Discover:
Establish the need for Brand Identity
Together, we will identify the importance of developing strong visual brand identity for your organisation. Through sessions and worksheets, together, we will explore purpose around the business or organisation and what it is looking to do.
Phase 2.0 – Define:
Creating the Look, Feel & Identity
We will finalise your ‘Positioning Statement’ from the ‘Establish’ workshop session in 1.0. With this foundation, we will then take you through a visual brand design process exploring brand identity, colour, typography and define the design style to create a functional brand identity.
Phase 3.0 – Deliver:
Bringing Brand Identity to Life
Upon finalising your brand identity, we will design crucial brand assets for your organisation, along with creating a comprehensive Brand Style Guide. During our ‘Deliver Brand Workshop,’ together, we will identify vital touchpoints and opportunities and categorising them into short, medium, and long-term objectives for your brand.
Benefits of Branding Design
Build credibility and trust – a well-designed visual brand creates credibility and trust among donors, stakeholders, and your audience
Facilitate communication and messaging – simplifying communication and being consistent can make it easier for the audience to understand and engage
Differentiation – stand out from the crowd. Become memorable in the minds of an audience
Sense of ‘community’ – a strong brand creates a sense of community and belonging amongst teams, stakeholders and audiences. This goes on to increase their engagement and support
What you get a Brand Design Roadmap
Q&A
You will have a clear, well-thought-out Positioning and Brand Statement for your organisation. You will be clearer on your vision and purpose.
You will have a final brand identity along with future versions and formats, a Brand Style Guide, visual assets, and know what the design of your essential communication materials need to look like.
At the end of the process, we’ll discuss anything further you might need to grow your brand.
We employ project management tools to seamlessly guide you through the process. You’ll get acquainted with these tools early on, and we will also make use of email communication while arranging weekly check-ins to review progress.
We recommend involving owners, key stakeholders and team members, including management and individuals from various departments like marketing, communications.
Our goal is to work with you through the process within 90 days, ensuring a focused and efficient journey.
Our process isn’t just about a logo; it’s about shaping your brand’s look, feel, and identity. The Brand Design Roadmap is your compass for crafting a compelling and cohesive brand design, aligning it with the values and goals that matter most to you. Consider this as an invaluable investment in your business or organisation.
