Brand and website for a new dietitian-led nutrition practice
Context
Nutrition Diversity is a new nutrition practice, founded by Bal Sembi, a Registered Dietitian with more than 20 years in the NHS. Bal gives evidence based advice on weight management, diabetes, cholesterol and neurological conditions including stroke, Parkinson’s and dementia, and the practice also runs health promotion and corporate nutrition events. Bal had the experience and credibility. The new practice needed a brand and a website that carried both from day one.
Discovery and Approach
We began with Discovery, working with Bal to pin down what makes the practice different: advice that is individual, practical and culturally appropriate, shaped by years of supporting people from many backgrounds, languages and food traditions. We asked questions, got curious and offered insight.
That work led to a clear positioning statement: Trusted nutrition expertise for healthier people, teams and communities. Every design decision that followed was built around it.
Brand, Design and Identity
The identity was designed to communicate trust, warmth and expertise. It includes logo identity, colour palette and typography. The range of colours represents the diversity of the people the practice works with.
The website acts as the practice’s digital home, presenting Bal’s story, credentials and services clearly, so people can understand how she can help and how to get in touch. It was built with search and SEO best practice from the start, to support organic growth and awareness.
Social Media Templates
We also designed a set of social media templates, giving Nutrition Diversity a consistent look across every channel. It means the practice can post regular, consistent visuals without starting from scratch, and everything looks like it comes from the same place.
Outcome
With a clarity of brand and a website that reflects its experience, Nutrition Diversity can now present itself with the authority of a practice built on two decades of clinical work. It is well placed to serve clients across Hillingdon, where it is based, and well beyond.
Testimonial
“Amit has been a pleasure to work with. The Discovery call was insightful; asking key questions about the branding and business meant that I was able to hone into what I was most passionate about. I would highly recommend Amit’s services to anyone starting a new business but also anyone who needs to refresh their brand, image and value.”
Bal Sembi, Registered Dietitian, Nutrition Diversity
