A brand encompasses its look, personality, and the feelings it evokes. It’s expressed in various ways and can be perceived through our senses, such as sight, touch, and even smell. But how does a brand reach this level of sensory engagement?
The Role of Time
Time is a crucial factor. Building a brand’s foundation takes time. Through consistent communication and delivering on its promises, a brand can establish a strong connection with its audience.
Over time, cohesive brand visuals embed themselves in our minds. We begin to recognize the styles and facets of a brand, creating a visual connection whenever we encounter it.
Experiencing Brands Across Platforms
Today, we experience brands through multiple platforms. Printed materials like brochures, billboards, and product packaging, as well as digital devices such as mobile phones, tablets, and screens, all convey the brand’s message. A brand is omnipresent, ready to express itself.
Core of a Brand
At the core of a brand lies its identity. From this identity stems the voice, culture, and value a brand offers. Visual design, associated colours, styles, and brand assets crystallize to deliver the brand experience.
Why Brand Expression Matters
Expressing a brand centered around the audience’s needs is essential. It helps establish a connection between the brand and the audience.
Defining the brand’s approach, whether professional, creative, or unique, is crucial. Examining culture, image, identity, and personality helps shape the brand. Importantly, understanding how the brand adds value to the end user is fundamental.
From here, everything about the brand can be expressed.
