How brands embrace ‘digital’ into their business strategy.

Brands have a huge opportunity to use their digital platforms creatively and successfully to help shape experiences. These go on to increase the connection that they have with their consumers. Having a digital understanding and developing a strategy around the tools available help to bridge the digital gap.

Red Bull

Red Bull used to be just a drinks brand. Today, it’s seen as more of an ‘extreme sports’ experience brand and heavy investment into their digital content strategy has allowed them to become a publisher of media and a ‘media brand’. As digital technology changes and content is shaped with this in mind, it enables them to reach out to an audience which goes beyond the ‘energy drink consumer’.

O2

O2 was a company formerly known as BT Cellnet. The rebranded O2 carved out a whole new look, feel, and style to appeal to more of a mass market. Primarily a ‘telecommunications’ provider, but they have also evolved into a ‘knowledge base’. Through their online and digital channels, they help people across their technology life cycle questions and queries. They have established themselves as an authority in technology through their digital platforms and YouTube channel.

Under Armour

Under Armour, mainly known for its sports clothing now uses technology to improve the performance of sports enthusiasts and athletes in its tribe. Over time, they have developed and created gadgets and technology that help people optimise and bring out the best in their training. They have changed their positioning in the market by embracing and understanding the benefit of performance that digital technology can bring.

New trends emerge as technology evolves. Education plays a huge role in engaging with audiences and allows them to take confident, bold steps to move forward as these trends, fashions, and desires change over time.

Websites and digital platforms play a pivotal role in this digital transformation. They serve as the ‘digital home’ for a brand, offering a central hub where audiences can learn about products, engage with content, as well as make purchases. Brands that invest in a robust online presence ensure they are readily accessible and relevant to their audience. Websites become platforms that facilitate a deeper connection with the consumer. They allow for real-time updates, personalised experiences, and seamless integration with other digital tools and channels.

They become an indispensable part of a comprehensive digital strategy.

Brands like Red Bull, O2, and Under Armour demonstrate how leveraging digital platforms can transform their market positioning and enhance consumer engagement.

Embracing digital isn’t just about keeping up with trends; it’s about innovating and creating meaningful connections with the audience in an ever-evolving digital landscape. Every brand has an opportunity to embrace this.