Working across the range of visual brand design requirements, including exploration of typography, colour, photography, and communication.

Context
ENPI Golf emerged from a passion for high-quality golfing products and innovations designed to help golfers elevate their game. The journey began with the ‘ENPI Golf Travel Caddy’ in 2022. The founders, Prit & Nish, motivated by their love for golf, looked to create a range of products that enhance the golfing experience for golfers of all abilities. Their vision was to combine innovation, quality, and precision to empower golfers and foster a strong golfing community in the UK.

Project Scope
Count Creation was engaged in developing ENPI Golf’s brand identity and visual design. We explored brand strategy, positioning, messaging, identity, and visual design and established guidelines to direct the brand visually.

Early Engagement
We started with discussions, to understand the passion, values, and vision for the ENPI Golf brand. These provided crucial insights into what inspired the brand and what it set out to do.

A Strategic Approach and Design
After exploring the strategic elements through conversation, we developed visual directions for the brand identity and design. The visual look and feel needed to be versatile enough to work across a range of products and situations, considering both print and digital applications.

We also ensured it would translate effectively in embroidered formats. The result was a modern logo identity with a refined colour palette and a thoughtfully developed typography system. We selected imagery that aligned with ENPI Golf’s commitment to innovation and high-quality products.

ENPI Golf strives to craft each product with precision, utilising the finest materials and cutting-edge design techniques. It was important that the design direction reflected this.

Vision
ENPI Golf is dedicated to delivering the ultimate golfing experience. It aims to empower golfers and to help them foster a sense of optimism and confidence as they play. Through their products and messaging, they aim to inspire golfers of all levels. Over the next 2-5 years, they look to build a supportive golfing community through collaboration across the UK.

Outcome
The new brand identity communicates ENPI Golf’s values through its established design. With strategic messaging and a balanced design system in place, this reinforces the brand’s commitment to quality, innovation and excellence.