Each business has a unique story to tell. What’s yours?
With any business, product or service, it’s vital to understand the goals, expectations and aspirations.
By engaging with our clients and their stakeholders, we unearth and understand the pain points, purpose and passion. This allows us to develop a plan that not only addresses the needs but exceeds expectations.
Design Discovery is a collaborative process with brand owners which helps to create a clear vision and roadmap for the brand.
Exciting, engaging and collaborative sessions allow us to go beyond the logo and really define what makes you unique.
Together, we gain clarity and better align the design direction, to the company, delivering the right solution to move forward for you and your business.
The questions that lead to solutions
We take a curious approach to Design Discovery. We determine the customer profiles, personas and archetypes. We look at the brand attributes of the business, craft a brand statement and establish what work needs to be done to achieve the goals defined.
Exceed the goals of your business and create a plan of action.
“Discovery was great and we had lots of ‘aha moments’. We think more broader about what we need to do as a business and meet the needs of our audience. The following design aligned with how we needed to be positioned as a business.”
Relevant questions and creating a firm design strategy helps to shape one of the most important cornerstones of the brand.
We work with you to create strong, purposeful brand identities, systems and guidelines. A brand identity should not be taken lightly. It will become the cornerstone of your brand and the visual representation of how people will connect with the brand in the real world.
The development of this is based on our in-house process of Design Discovery, which enables us to unearth considerations that Count. Once attributes are defined and the identity is created, we are able to support it through the creation of comprehensive brand guideline documents to protect and ensure that your logo identity it is used in the right way today and into the future.
Guidelines create help to articulate the best practices to use the brand identity system effectively, so it can be rolled out across all marketing initiatives and goals and touchpoints. As part of the guideline development, we look at everything from the logo usage, brand story, typography, colour, visualisation and image style suggestions, as well as the use of powerful processes to move your business forward.
Brands and business are seen in various ways in both the real world and the online one.
By understanding the business, unearthing pain points and coupling this with the careful use of the brand identity, symbols, components, imagery and text, we design solutions that articulate ideas and messages that need to be heard.
We craft and design brand identity systems, packaging, marketing materials and collateral, point of sale, high-impact brochures and reports, spaces and environments. We also craft interactive digital websites and online experiences.
From the moment we open our eyes in the morning, to the moment we close them at night we are exposed to design and its critical to ensure that any design asset which is created addresses the need or goal and helps people to take action. Each design solution will form a key brand asset of a business and each one needs to be carefully planned and considered and designed with a purpose.