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What matters right now
Getting it right: Principles of Design
Our minds work extremely fast... Within a split second, we make decisions which can determine whether we want to engage with something, or ...
International Branding: Designing for a Globally, Connected World
If branding is done in the right way, it can help you to connect to the world. The concept of branding is not ...
Branding Consistency – Who Needs It?
Branding is a process. It is the culmination of hard work, ideas, trial, error and experimentation to see what works best for you ...
Can using design add value and improve business?
Design is everywhere, however, a lot of businesses don’t realise how important design can be to their bottom line. It isn’t just ...
Understanding the value that a ‘Brand’ can bring
Technologies emerge and evolve on a daily basis. Brands continue to look for new, innovative ways to connect and engage with their consumers. ...
How brands embrace ‘digital’ into their business strategy
Understanding the impact and opportunity that 'digital' provides is key in today's online world. There are a number of brands which are ...
Why have Brands?
‘Brands’ are embracing change Gone are the days where communication design was just about print. Brands are successfully embracing important tools for marketers, strategists ...
What to consider when designing a logo
Creating the visual ‘cornerstone’ of your brand Every day, our eyes are presented with so much information. When starting a new venture or reinventing ...