The Curry Connoisseur concept needed to be brought to life. Direction was required to visually represent the brand and allow for a confident launch of the business and the sauces. After initial conversations, we ran a number of sessions with the founder and stakeholders to help build up a picture of the company, its brand values and how it wanted to be positioned. Throughout this strategic process, we also explored customer personas to build a better picture of what needed to be done to meet the needs of the audience. Gaining this clarity and insight allowed us to translate it into a visual representation of the brand. We crafted a strong brand identity system and visual design assets for the company. The business needed a strong online presence, as well as an e-commerce platform to allow the product range to be sold and distributed across the UK.