An established London based exterior cleaning specialist

SERVICE AREAS

Brand Strategy

Identity Design

Graphic Design

The Mission

Following a number of years cleaning domestic and commercial bins across London, London Bin Cleaning was ready to reinvent itself. It had evolved its offering into the exterior cleaning services arena. They had developed professional expertise in all types of exterior cleaning, including roofs of homes and commercial premises, driveways, car-parks and patios, through to commercial buildings and more. With this in mind, it was time for the company to rebrand and repositioning itself as a company.

LBC branding

The Outcome

When the need arises, its important that the change aligns with the purpose and new mission of the company. Through our collaborative discussions and discovery, we surfaced what really mattered. A new new brand identity system was born, which helped to set the tone of the visual branding direction of the business. ‘LBC’, from the previous name was used and coupled with ‘EXTERIOR CLEANING’. In addition, a range of rebranded communications were required.

“Going through this process has really helped us to reposition our business effectively as we evolved our services.

Carrying out the rebrand process across all of our commercial business brochures, marketing communications and vehicle fleet has helped us to increase in growth, awareness and confidence in our company.

We can now focus our efforts on providing our clients with the best service possible.”

Conan Sammon, Managing Director, LBC Exterior Cleaning

Since going through the process and gaining greater clarity, helped to uncover what steps could be taken to move forward in the coming months and years. The company had been doing great work for a number of years and built up a great reputation, but with their change in direction, it was critical to reposition themselves. Now armed with a strong brand presence, they are primed to move forward, with confidence.

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