A vibrant ‘Bollywood’ club night rebrand

SERVICE AREAS


Brand Identity

Brand Guidelines

Project Management

The Mission

Taking inspiration from the hit Bollywood movie Kuch Kuch Hota Hai from 1998, Kuch Kuch Bollywood Nights was established in 2000. Since then, it has become the leading Bollywood club night on the London events scene. The experience which they provide is one of excitement, fun, colour. As well as the Bollywood Nights, over the years, they have diversified into themed events alongside pre-club activities as well as popular pre-club Bolly-Fusion Dance Classes, speed dating, dance groups and shows. Now with a firm space on the scene, it was in need of rebranding and looked to create a new brand identity to help reinforce its space on the scene and one which would also align to a new generation of Bollywood seekers.

brand logo

The Outcome

The brand identity lies right at the core of brands, businesses and organisations. Although the organisation was established it was important to surface what really mattered to it – we did this through discovery.

We designed a brand identity system which had to be appealing to a new generation, yet at the same time have buy-in from an existing fan base. The new identity is fresh, bold and fun. The main identity needed to be versatile enough to work across new, potential areas as the organisation plans to diversify its services going forward.

We developed some comprehensive branding guidelines to accompany the new identity which will be used to show how the new brand can be applied to various online and offline touch point treatments.

“We have been going for over 20 years now and it was really important to make sure that we were able to maintain our connection with our existing audience when we were looking to ‘rebrand’. Count Creation were able to steer us in the right direction designing a brand identity which aligns to our needs”

Selina, Co-Founder, Kuch Kuch Bollywood Nights

The cornerstone of any organisation is its brand identity. Its the visual connection that people make when they connect to the brand. The emotion that it surfaces with its following needs to be reflective of the brand, its values, its attributes as well as the individuals behind the brand. The identity system which we designed reflects the aspirations of the organisation and allows it to grow into other areas as they diversify their offering going forward.

The supporting branding guidelines will be a roadmap to how the branding system can be used and applied to all types of visual communications, marketing and media going forward.

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