The brand identity lies right at the core of brands, businesses and organisations. Although the organisation was established it was important to surface what really mattered to it – we did this through discovery.
We designed a brand identity system which had to be appealing to a new generation, yet at the same time have buy-in from an existing fan base. The new identity is fresh, bold and fun. The main identity needed to be versatile enough to work across new, potential areas as the organisation plans to diversify its services going forward.
We developed some comprehensive branding guidelines to accompany the new identity which will be used to show how the new brand can be applied to various online and offline touch point treatments.