Define the Brand
Through a series of exercises in the brand strategy sessions, we refined the key pillars of the brand which helped to inform the look and feel of the company. We were able to give the brand a personality that was exciting, creative and fun. It was important to communicate that the company offered much more than cakes.
Brand Identity & Design System
Count Creation developed a new identity system. To avoid disconnect with the existing customer base, this needed to be more of an evolution rather than a revolution. Every customer touch-point needed to be reflected of the new brand. In addition to a new, fresh new logo identity, a colour palette and complimentary typefaces were selected to help create a cohesive look, feel and experience for customers across all touch points, both in-store and online.
To accompany the new identity and assets, a comprehensive branding style guide was created to house all brand standards and ensure consistency can be managed throughout various teams within the organisation.
We later applied this visual design approach to various campaigns and both internal and external communications.
The rebrand included new external and internal signage bearing the new company name, development of a new strapline ‘for every occasion’, upgraded interiors and signage with digital displays a new website experience, as well as the introduction of a range of new, exciting cakes.