Asking relevant questions and creating a firm strategy to shape this important cornerstone of the brand.
We work with you to create strong, purposeful brand identities, systems and guidelines that reflect the true nature of what you are. A brand identity should not be taken lightly. It will become the cornerstone of your brand and the visual representation of how people will connect with the brand.
The development of this is based on a process of Design Discovery, enabling us to unearth what needs to be considered for this pivotal element of a business. Once attributes are defined and the identity is created, we are able to support it through the creation of comprehensive brand guideline documents to protect and ensure that it is used in the right way now and into the future.
Guidelines create help to articulate the best practices to use the brand identity system effectively, so it can be rolled out across all marketing initiatives and goals and touch points. As part of the guideline development, we look at everything from the logo usage, brand story, typography, colour, visualisation and image style suggestions, as well as the use of powerful processes to move your business forward.