LBC is a London based exterior cleaning company. In addition to their exterior cleaning, they provide professional bin cleaning to a number of homes and commercial clients across London. They are looking to increase their reach and provide a better place to live through the services that they provide.
Count Creation partnered with LBC to redesign their former logo identity which was under the name of London Bin Cleaning. Starting of primarily with a bin cleaning services, the company has grown to provide a range of exterior cleaning services, from roofs to driveways and patios.
With this in mind, Count Creation worked with LBC and gathered vital information through strategy sessions and discussions. We looked at their audiences, investigated users and their profiles, and looked at value that the company aims to bring to its consumers over the coming months and years.
Going beyond ‘bin cleaning’, and encompassing ‘exterior cleaning’ the new logo would need to stand out on the road and be bold enough to be noticed on t-shirts, brochures and various touch points. As part of the rebranding process, the words ‘EXTERIOR CLEANING’ were added to reinforce the overarching offering of the business.
Count Creation will now roll this out across all of their stationary and brochures and future endeavors.
“Count Creation were meticulous in getting us a logo identity which stands out from the crowd. The process was justified and enabled us to get a solution that we were very happy and confident with. We want to help create better environments for people to live in and we believe that this new identity will give us the impetuous to do this. We can’t wait to roll it out across our vehicle fleet.”
Conan Sammon, Founder, LBC – Exterior Cleaning
Find out more – www.lbcclean.co.uk
